Impact of Brand Image, Brand Trust and Brand Loyalty on Brand Advocacy –An Empirical Study in Context to In-Store Brands

Abstract

Supermarkets are becoming more common in big cities and, increasingly, in small towns across Pakistan. And they offer a variety of brands, including their private brands, such as apparel and groceries. This paper aims to work on a new and potentially profitable research topic. And, after reviewing the literature, We discovered that brand advocacy is a relatively new topic in Pakistan, with little work being done on it. I was curious whether private brands are necessary for developing brand image, trust, and loyalty, which will result in brand advocates. For my study, I distributed a closed-ended questionnaire to 300 Faisalabad residents. Our primary goal is to collect data from respondents who are affiliated with a store and shop there, following the collection of data via questionnaires. We wanted to put the hypothesis to the test after evaluating the research framework we acquired from another similar research. We wanted to investigate the effects of brand image, trust, and loyalty on brand advocacy. After careful data analysis on SPSS, we discovered that brand image,  trust, and loyalty all impactimpact brand advocacy, and all of these factors enhance brand advocacy. Brand advocacy is a strong seller-buyer relationship in which the buyer becomes a brand advocate.