Ahmad, Rahatulaain, Faizan Abdullah, and Hafiza Rabia Saeed Hashmi. 2022. “Impact of Visual Aesthetics and Market Mavenism on Brand Personality: Mediating Role of Brand Experience: Evidence from Pakistan’s Automobile Sector”. Journal of Management and Administrative Sciences (JMAS) 2 (1):72-80. http://jmas.lcwu.edu.pk/ojs/index.php/1/article/view/12.