Billah U, Saeed Z. Consumers Reactions to Substandard Services: Do Cultural Norms have a role to play? : Consumers Reaction Study. JMAS [Internet]. 2023 Dec. 22 [cited 2025 Dec. 6];3(2):1-18. Available from: http://jmas.lcwu.edu.pk/ojs/index.php/1/article/view/52