MAH E ARZU; ASMA NASIR. Pathways to Sustainable Choices: A Sequential Mediation Analysis of Emotional and Behavioral Drivers Among E- Commerce Consumers. Journal of Management and Administrative Sciences (JMAS), [S. l.], v. 6, n. 01, p. 11–33, 2026. Disponível em: https://jmas.lcwu.edu.pk/ojs/index.php/1/article/view/129. Acesso em: 27 jul. 2026.