SALEHA WAQAR BUTT; KHALID, A. Omnichannel Strategies To Build Optimal Shopping Experiences: Role of Retailer Identity, Shopping Motivation and Personal Attributes. Journal of Management and Administrative Sciences (JMAS), [S. l.], v. 6, n. 01, p. 34–56, 2026. Disponível em: https://jmas.lcwu.edu.pk/ojs/index.php/1/article/view/135. Acesso em: 27 jul. 2026.